In April, Blackbaud Institute for Philanthropic Impact released their study on the Next Generation of American Giving detailing the giving habits of each generation from the Greatest Generation (they call them “Matures”) to Generation Z. This was the third in a series of studies that started in 2010 (studies completed in 2010, 2013, and 2018). Researchers surveyed 1,339 donors from a group controlled to be a nationally-projectable sample of donors.